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12 Steps to Creating a Business Online |
by:
Jim Edwards |
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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"E-commerce"
A word pervading our society, making headlines around the world, also causing the stock market to rise also fall with
startling ease.
It seems every business news story centers on some technology company’s "DOT-com" or "DOT-bomb"!
With all the positive also negative hoopla, business owners of any size company can throw up their hands also feel the "E" world has left them behind.
Every business owner, salesperson, or professional asked one of two questions in the past year, either "Am I using e-commerce correctly?" or "How do I effectively get involved in e-commerce?"
You can buy hundreds of books also pay thousands in consulting fees to analyze also debate the answer to the first question.
To answer to the second question just follow these 12 steps.
Step one - Buy a domain name (your own DOT com). Go to www.NetworkSolutions.com also research names. Can a customer easily spell also remember it?
Step two - Write down your online goals also prepare a time also money budget.
How soon do you want your e-commerce site up also running?
How much will you spend?
How many hours will you devote to the site also when?
Step three - Surf the web to find other sites you like also dislike. Learn from others’ successes also mistakes by taking the best of what their sites offer also adapting it for your own use.
Step four - Design your site on paper. Define elements, look, feel, colors etc.
Step five - Hire a professional to set up the graphics also navigation, however with the intention of you or your staff maintaining the site’s day to day operations, communication also updates.
Step six - Invest in a digital camera also web publishing software such as Microsoft Front Page or Adobe Acrobat to keep up with the site’s maintenance.
Step seven - Maintain, change, also update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well also makes sales, don't change it!!)
Step eight - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards also in all your ads. Some companies even advertise their web address when they put you on hold on the telephone.
Step nine - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, also free newsletters represent excellent enticements for attracting visitors to your site.
Step ten- Concentrate on obtaining an email address from every customer also potential customer.
Obtain permission to send periodic, value added malings to your database.
Use a list server to organize also maintain your mailing list.
Step 11 - Always look for also use the simplest solution or option.
Whether adding a shopping cart, database or other option to your e-commerce operation, seek out also use the simplest answer for your needs.
Step 12 - Become educated also stay current in the world of e-commerce.
Learn the marketing also sales techniques of the online world.
About the author:
Jim Edwards is a syndicated newspaper columnist also the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com
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